AUDIENCE DEVELOPMENT ARTS MARKETING
THE A.D.A.M. MODEL
Decision making, orientation and influence flowchart



Our Mission Statement

The aim of Audience Development Arts Marketing practitioners is
to bring an appropriate number of people, drawn from the widest
possible range of social background, economic condition and age,
into an appropriate form of contact with the artist and, in so doing,
to arrive at the best financial outcome that is compatible with the
achievement of that aim