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WHO... was the first person in the world to put the words ARTS and MARKETING into juxtaposition? entirely from direct practical experience developed a definition of ARTS MARKETING, an analysis, a methodology and a specific terminology that have influenced several generations of arts marketers? wrote the first how-to-do-it book on ARTS MARKETING (Marketing the Arts pub. 1976) that pre-dates by one year Danny Newman’s great work SUBSCRIBE NOW! (pub. 1977) wrote the polemic pamphlet WHO IS TO MARKET THE ARTS? in 1988 as a protest against the insensitive intrusion into the work of arts marketers by commercial agencies and academics neither of whom could spare the time to consider the special circumstances under which the arts have to be marketed? has written two more how-to-do-it books on ARTS MARKETING (Guide to Arts Marketing pub. 1984: ARTS MARKETING pub. 1994)? has lectured on ARTS MARKETING in UK, Australia, New Zealand, Canada, Hong Kong, the Philippines, Spain and Hungary? developed the ideas of what is now called AUDIENCE DEVELOPMENT and introduced the ideas in a conference held in Scotland on 5 February 1988 called CHANGING THEIR MINDS - TOWARDS A NEW AUDIENCE? in January 1980 invited the great American guru of Dynamic Subscription Promotion , Danny Newman, to the UK and promoted four major conferences in London, Leeds and Edinburgh where Danny expounded his ideas to the largest group of arts managers ever to be assembled in the UK? founded the consultancy company SUBSCRIBE NOW! (UK) LIMITED that continued to promulgate the wisdom of Danny Newman and provide practical guidance to great UK companies that wanted to try out the Newman ideas for themselves? invited
the writers of the seminal work on audience development WAITING IN
THE WINGS, Brad Morison and Julie Dalgleish, to conduct a seminar
for UK arts managers in London’s Royal Over-Seas League headquarters
on 15 November 1989? KEITH DIGGLE Cut his teeth on jazz promotion. Started and managed a chamber orchestra. Started and directed for five years the regional arts association for Merseyside, in England, that promoted hundreds of different performing and visual arts events. He then channelled his energies into the creation of a major arts publishing company, Rhinegold Publishing Ltd., that now publishes Classical Music, Music Teacher, Opera Now, The Singer, Piano and Early Music Today magazines and British and International Music Yearbook, Music Education Yearbook, British Performing Arts Yearbook plus a substantial series of study guides for music students in the UK. He was Marketing Director of Rhinegold Publishing Limited until his retirement in July 2007. In 2001 he launched the website www.audience-development.net to assist arts marketers and would-be arts marketers in recognising the importance of: ACHIEVING A BALANCE BETWEEN THE ALLOCATION OF RESOURCES OF TALENT, TIME AND MONEY TO THE AUDIENCE AND INCOME NEEDS OF TODAY AND INVESTMENT IN AUDIENCES OF THE FUTURE
[A.D.A.M. Model] [A.D.A.M. Analysis & Explanation] |
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